DISCOVER AVEDA

WHY AVEDA

WHY AVEDA

 AVEDA MISSION 

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Horst Rechelbacher

Founder, Aveda

 NATURALLY DERIVED 

Aveda defines naturally derived ingredients to be those for which more than 50% of the molecule comes from a non-petroleum plant mineral, water, or some other natural source. Aveda's commitment to deliver high performance, botanically-based products that are kinder to the planet goes much deeper than the use of naturally derived ingredients. 

WHO LOVES AVEDA

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HISTORY OF AVEDA

 THE ROOTS OF AVEDA 

Aveda started with one shampoo and a mission to create naturally derived products that care for your hair and the world we live in. Today our ingredients are over 95% naturally derived, and harvested worldwide. Our hair care systems deliver salon-proven results and feature unique flower and plant pure-fume™ aromas that change your mood while you cleanse and condition your hair.

YOUR AVEDA

 PURE-SCRIPTION 

Our professionals at RUUT Salon are highly trained with the knowledge to provide you with guidance and professional recommendations. Aveda Hair Care and Styling Systems are created with the end result in mind, offering solutions for every hair texture, type and desired result. Consult with one of our RUUT Team Members to receive your perfect Aveda Pure-Scription.  

SUPPORT LOCAL & GLOBAL

 AVEDA PARTNERS 

Support Local: RUUT is a small business located within the South Forsyth community in Cumming, GA. We participate in several annual sponsorships to enrich local youth sports throughout our South Forsyth community. RUUT's partnership with Aveda has other local benefits. As a local Aveda partner, our partnership supports Chattahoochee River Keeper - which maintains our local river and water throughout Atlanta. 

Support Global: Aveda partners with over 100 nonprofit and NGO organizations around the world united in a common goal. Globally, they support the United Nations Sustainable Development Goal to ensure access to safe and affordable water for all with a focus on Aveda’s sourcing communities. Locally, they protect clean water in communities where their Aveda network, employees, guests and consumers work and live.

In addition to their core focus of clean water, Aveda’s mission partnerships focus on benefitting community, supporting human rights, preserving, and enhancing biodiversity and helping mitigate climate change.