Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Horst Rechelbacher

Founder, Aveda

Naturally Derived

Aveda defines naturally derived ingredients to be those for which more than 50% of the molecule comes from a non-petroleum plant mineral, water, or some other natural source. Aveda's commitment to deliver high performance, botanically-based products that are kinder to the planet goes much deeper than the use of naturally derived ingredients. 

The roots of Aveda

Aveda started with one shampoo and a mission to create naturally derived products that care for your hair and the world we live in. Today our ingredients are over 95% naturally derived, and harvested worldwide. Our hair care systems deliver salon-proven results and feature unique flower and plant pure-fume™ aromas that change your mood while you cleanse and condition your hair.


Our professionals at RUUT Salon are highly trained with the knowledge to provide you with guidance and professional recommendations. Aveda Hair Care and Styling Systems are created with the end result in mind, offering solutions for every hair texture, type and desired result. Consult with one of our RUUT Team Members to receive your perfect Aveda Pure-Scription.